Olive Oil Label Insights and Polyphenols

Today, with the development of technology and easiness to reach to information regarding to olive oil, types and technicalities, the consumers are much more informed than ever before. This situation created a demand for clean information regards to the olive oils sold to households.

Best olive olive oil brand, Artem Oliva, has defined some basics with regards to consumers demand under this topic. Many consumers know that extra virgin olive oil is the best quality standard in olive oil amongst the others. However, a further and deeper information is also demanded. There is a thin line here separating further information from unnecessary details.

Consumers are looking for clear cut information, tips and life-hacks with written on the olive oil bottles that would add value to them. To do so, there are some basic examples.

One of those options would be to ad a very short detailed information about what extra virgin olive oil actually is and how it is produced. Remember that unnecessary information is not good. In some cases, the customers are asking olive oil companies to to produce private label. In such cases, the private label olive oil producer have no possibility to change the label at all.

Another option would be to add about how to keep and save the olive oil away from the damaging factors such as light and heat. These kinds of small tips are actually very much appreciated by the consumers. The basic reason behind this is that such little modifications are adding great value to them.

Another point would potentially be to include some information about olive oil production, However, this info is not expected to be giving some unnecessary details. The most basic indication in this field would be to add the extraction method such as “cold pressed”, “early harvest” and so on. These kind of simple indications would actually help a lot.

Artem Oliva seems to be adapting these kind of points very well in their label design with simple additions under these topics.

Another point is that consumers are looking for is the polyphenol levels. This is a new trend in olive oil industry that the consumers are much more focused than ever to polyphenol contents. In this regard the polyphenol rich olive oils are much more appreciated than others.

In order to show the polyphenol content of an olive oil, same must be indicated on the label. With such an action, consumers demand to learn more about the polyphenol content is met.